Staywell Custom Communications Health Portal

StayWell Quality Oversight Committee


The Quality Oversight Committee (QOC) is charged with setting and enforcing standards regarding sourcing of content, ethical standards, and acceptable levels of performance. The committee meets quarterly to:

  • Ensure that digital health content owned by StayWell will enter the medical review process every 24 months. Digital health content enters its “first” medical review two (2) months prior to the expiration of the last review date and the medical review process - two medical reviews, one editorial review, QA, and translation - may take up to six months to complete. Dates of medical reviews are tracked and stored in StayWell Content Management System (CMS). Certain diseases and conditions that have ongoing medical research, frequent updates to treatment guidelines, or new medical practices are medically reviewed more often to remain current with standards of care. Content is also reviewed and updated to address content errors.

  • Ensure adherence to URAC Web Standards for the development, medical review, sourcing, and updating of health content.

  • Ensure adherence to NCQA Elements/Standards for the development, review, sourcing, updating, and usability testing of self-management tools.

  • Ensure commitment to StayWell standards that health communication solutions are developed based on evidence-based medicine, are user-friendly and behavior-change focused.

  • Monitor initial and ongoing compliance with standards outlined in policies, procedures, and agreements.

  • Approve new policies and procedures as well as revisions to existing policies and procedures.


Members will:

  • Meet by telephone or business conducted electronically at least once a quarter.

  • Review site performance indicators based on URAC guidelines and NCQA standards.

  • Review feedback and complaints received from clients and end-users.

  • Implement interventions, as needed, to improve site operations and situations that may pose a threat to the health and welfare of users.

About our committee

The following table lists the credentials and background of QOC members.



Coordinator, Quality and Accreditation & Clinical Content

Daphne manages the accreditation and quality assurance processes for StayWell and serves as the chairperson for the Quality Oversight Committee. Ms. Pierce-Smith has more than 30 years of professional experience in healthcare and has held several leadership and educator positions – Clinical Nurse Manager, Research Manager & Educator, Change-Agent, Research Chairperson, Pediatric Nursing Instructor, and adjunct faculty for Clinical Research. She has a Master of Science in Nursing - Family Nurse Practitioner track - and has been certified as a Clinical Research Coordinator (CCRC) for over 15 years. In 2008, she completed a two-year certification program in healthcare management, and in 2013, she completed a federally funded program based on the Health Information Technology for Economic and Clinical Health Act of 2009 (HITECH Act) and received a certificate as a Health Information Technology (HIT) Pro-Clinician/Practitioner Consultant. Ms. Pierce-Smith was a guest researcher at the Centers of Disease Control and Prevention and co-authored numerous abstracts, manuscripts, and medical and nursing articles while employed at Emory University School of Medicine (EUSOM). Daphne sat on several regulatory, academic, state, and national boards, as well as EUSOM’s Institutional Review Board. For several years, Ms. Pierce-Smith sat on the Commission for Nursing Practice for Georgia Nurses Association and wrote articles for their official publication. She is published and has been a contributing author in gastroenterology (GI) textbooks and clinical GI handbooks for almost 15 years.



Coordinator, Clinical Content

Louise (Lu) is a member of the clinical content team. Her duties have included setting the standards and implementation of the medical review process of StayWell Digital Content Team. Lu trained StayWell medical reviewers and third-party vendors by hosting one-to-one training sessions, live webinars, and developed an online medical review training support application. She also worked with the URAC coordinator to facilitate URAC standards and compliance. Lu has more than 20 years of professional experience in healthcare. She worked primarily in a cardiovascular (CV) surgical step-down unit and an intensive care unit (ICU) at a major teaching hospital in Atlanta, GA. Lu served on the Residency Preceptor CV Department Representative for Joint Commission Survey and mentored new nurses in the CVICU. As department Safety Representative, she was responsible for coordinating staff education for Joint Commission Surveys. Lu has worked as a Telephone Triage Nurse in the cardiovascular area providing patient education and management of pro-times in CVICU, as well as directed staff orientation and participated in the development of an outpatient Right Heart Cath program and services. She has been a member of Sigma Theta Tau, Nursing Honor Society.


General Counsel & Chief Privacy Officer

Katherine comes to StayWell with more than 15 years of legal and compliance experience, and joins us from Aramark Corporation in Philadelphia, where she most recently served as Aramark’s global Chief Compliance Officer. Prior to that position Katherine was Vice President, Compliance for Aramark Healthcare as well as an Assistant General Counsel supporting Aramark Healthcare. Katherine was also an Associate in the Health Law Practice Group of Duane Morris LLP. She received her bachelor’s degree from Williams College and her law degree from Boston College Law School. Katherine is a member of the Advisory Board of Temple Law School’s Center for Compliance and Ethics, the Forum of Executive Women and the Association of Corporate Counsel.


Vice President, Information Security

Kathryn is the Vice President of Information Security at StayWell. She has been a part of the StayWell company for over 10 years, dedicated to the technology team. Kathryn began working for StayWell in 2007, as a hands-on developer for StayWell's Population Health Management product. She soon accepted the challenge of learning StayWell's Patient Education applications and lead development and design efforts for StayWell's Krames on Demand product for several years. As her experience with the company grew, so did her interest in security and compliance which lead her into her current role as VP of Information Security. Kathryn holds a Master’s in Business Administration, Bachelors in Computer Science and Management Information Systems, and maintains a current CISSP certification. Prior to joining StayWell, Kathryn developed software applications in both the healthcare and banking industries.


Senior, Help Desk Technician

Calin joined StayWell in 2003. He has over 20 years of experience in Information Technology. For the past 11 years, his role with StayWell Help Desk and Product team includes providing day-to-day support for clients - both internal and external - that includes implementation, troubleshooting and case resolution. Additionally, as a StayWell Help Desk Technician, Calin provides support and product training to internal (StayWell) team members and clients alike. Prior to joining StayWell, Calin graduated with a BFA in Art & Technology for The School of the Art Institute of Chicago, and was an instructor for Macintosh University. He is also a member of the Phi Theta Kappa Honors Society.


Director, Clinical Content (Digital)

Cynthia is the Director of Clinical Content (Digital) for StayWell. From 2000 to 2007, she was the Director of Product Content for HealthInk, Medimedia. Ms. Godsey has a Master Degree in Advance Practice Nursing and in Health Education. She also has a Master’s certificate in Clinical Informatics. In addition to Cynthia’s work with StayWell, she has more than 20 years of experience as an APRN (advance practice registered nurse) in primary and specialty care clinics; eleven years as a director and planner for nonprofit organizations and multiple state, federal Public Health Programs; and five years' experience as an RN. She lived in Botswana Africa for two years and during the past eight years, she has worked with a Utah- based voluntary organization to plan and conduct sustainable health programs in Mexico, Peru, and Nepal.


Vice President, Product Management 

Bio Pending


Chief Medical Officer

Prior to joining StayWell, Dr. Gregg ran Gregg Consulting Services, a health care consulting business focused on business strategy, population health management, clinical care delivery, provider quality, and cost containment. In this position, he worked on the development of accountable care organizations (ACOs) and health information exchanges (HIEs). Previously, Dr. Gregg was a principal and national physician consultant with Mercer Health & Benefits. In this role, he worked with Fortune 100 companies and national health care and information technology organizations. Prior to Mercer, he was vice President and Medical Officer for health initiatives and business development at HealthPartners. Dr. Gregg holds a B.S. degree from Harvard and a medical degree from the University of Minnesota School of Medicine. He is board certified in internal medicine and licensed in both Minnesota and Wisconsin. Dr. Gregg trained in internal medicine at Parkland Hospital in Texas and the Hennepin County Medical Center in Minneapolis. He practiced medicine in the Allina Health Systems and at HealthPartners, and was an Associate Clinical Professor at the University of Minnesota School of Medicine. Dr. Gregg is a member of the American College of Physicians, the American College of Physician Executives, the American College of Occupational and Environmental Medicine, and the American Public Health Association.


Editorial Project Director

Dianna is the Editorial Project Director for digital patient education at StayWell. She oversees a team of writers, editors, and contractors who create new content and ensure the editorial quality of existing content. She is involved in all editorial aspects of digital content, from the style guide to the technical aspects of metadata, crucial for digital content delivery. She and her team troubleshoot client issues, assess content for readability and plain language, and work closely with clinicians on medical review of digital content. Dianna began her editorial career as a print journalist. She has been an editor and reporter for newspapers in California, Kansas, Georgia, and Pennsylvania, including the Philadelphia Inquirer. Dianna has a Bachelor of Arts in English Literature from the University of Missouri-Kansas City and a Master of Arts with an emphasis in science writing from the University of Missouri-Columbia School of Journalism.


Editorial Director, Print Editorial Services

Melissa has served as an editor for consumer health publications and websites for over 15 years, helping StayWell and its clients distill clinical information for a broader consumer audience. She also consults with health plans and other health organizations on how they can meet NCQA standards involving health education and wide-scale communications or improve their HEDIS scores. Her NCQA expertise and involvement in medical review for the organization also helps guide StayWell business practices and policies regarding content development. In Melissa's role as Editorial Director, she works to improve internal business processes. In addition, she is part of the team who develops and implements necessary staff training and advises staff on best practices for clients. Melissa has a Bachelor of Science in Journalism from Southern Illinois University. She holds a Master’s in Teaching from National Louis University, and is seeking her certification as a family therapist with a focus on substance abuse.


Reviewed and Approved by the Quality Oversight Committee: November 30, 2017

Revised: April 2018

Last Review Date: 11/30/2017