Staywell Custom Communications Health Portal

Quality Oversight Committee


The Quality Oversight Committee (QOC) committee is charged with setting and enforcing standards regarding sourcing of content, ethical standards and acceptable levels of performance. The committee meets quarterly to:

  • Ensure that health content owned by StayWell is reviewed no later than 24 months from the posting date in the Unified Content Repository. Certain diseases and conditions (core content) that have ongoing medical research and frequent updates to treatment guidelines are medically reviewed more often than every 24 months. Content is also reviewed and updated to accommodate new medical practices and knowledge or to address content errors.

  • Ensure adherence to URAC Web Standards and Guidelines for the development, review, sourcing, and update of health content.

  • Ensure adherence to NCQA Elements/Standards for the development, review, sourcing, update, and usability testing of self management tools.

  • Ensure commitment to StayWell's standard that health communication solutions are developed based on evidence-based medicine, as well as being user-friendly and behavior-change focused.

  • Monitor initial and ongoing compliance with standards outlined in policies, procedures and agreements.

  • Approve new policies and procedures and revisions to existing policies and procedures.


Members will:

  • Meet by telephone or business conducted electronically at least once a quarter – the third Wednesday in March, June, September, and December.

  • Review site performance indicators based on URAC guidelines and NCQA standards.

  • Review feedback and complaints received from clients and end users.

  • Implement interventions, as needed, to improve site operations and situations that may pose a threat to the health and welfare of users.

About our committee

The following lists the credentials and background committee members



Coordinator, Quality and Accreditation

Daphne manages the accreditation and quality assurance processes for StayWell and serves as the chairperson for the Quality Oversight Committee. Ms. Pierce-Smith has over 25 years of professional experience in health care and has held several leadership and educator positions – Clinical Nurse Manager, Research Manager & Educator, Change-Agent, Research Chairperson, Pediatric Nursing Instructor, and adjunct faculty for Clinical Research. She has a Master of Science in Nursing - Family Nurse Practitioner track - and has been certified as a Clinical Research Coordinator (CCRC) for over 15 years. In 2008, she completed a two-year certification program in health care management, and in 2013, she completed a federally funded program based on the Health Information Technology for Economic and Clinical Health Act of 2009 (HITECH Act) and received a certificate as a Health Information Technology (HIT) Pro-Clinician/Practitioner Consultant. Ms. Pierce-Smith was a guest researcher at the Centers of Disease Control and Prevention and co-authored numerous abstracts, manuscripts, and medical and nursing articles while employed at Emory University School of Medicine (EUSOM). Daphne sat on several regulatory, academic, state, and national boards, as well as EUSOM’s Institutional Review Board. For several years, Ms. Pierce-Smith sat on the Commission for Nursing Practice for Georgia Nurses Association and wrote articles for their official publication. She is published and has been a contributing author in gastroenterology (GI) textbooks and clinical GI handbooks.



Coordinator, Clinical Content

Lu manages the medical review processes and a staff of clinical content coordinators for StayWell’s division of digital content. Ms. Akin has over 16 years of professional experience in health care. She worked primarily in a cardiovascular (CV) surgical step-down unit and an intensive care unit (ICU) at a major teaching hospital  in Atlanta, Ga. Ms. Akin served on the Residency Preceptor CV Department Representative for Joint Commission Survey and mentored new nurses in the CVICU. As department Safety Representative, Louise was responsible for coordinating staff education for Joint Commission Surveys. She has worked as a Telephone Triage nurse in the cardiovascular area providing patient education and management of pro-times in CVICU, as well as directed staff orientation and the development of the Right Heart Cath program and services. Louise is a member of Sigma Theta Tau, Nursing Honor Society.


Vice President, 

Technology (Chief Privacy Officer)

Mike is the lead technical resource at StayWell and is responsible for the application development, quality assurance, and technical operations teams as well as the Project Management Office.  He is a seasoned software developer with experience in software and security development methodologies and ethical hacking techniques. Mike currently acts as the company's Security Officer and leads the HIPAA Security Team. Since joining the organization in 2001, he implemented the Security Development Lifecycle (SDL), which was an organization-wide shift in how the company views security and privacy issues. He has led the development efforts to build secure, highly available applications for a customer base of millions of unique users.  Mike's technical certifications include Microsoft Professional Developer: Web Development (MCPD), Certified Ethical Hacker (CEH), and Certified Information Systems Security Professional (CISSP).  He holds a Master of Science degree in Statistics from Brigham Young University. Mike serves as the Chief Privacy Officer for the QOC.


Director, Client Services



Ian is director of clinical interactive client services at StayWell, where he brings more than 18 years of experience in healthcare, business consulting, and IT management. In his role, Ian provides consultation to provider market clients in their adoption of StayWell interactive content and applications. He leads a team of account managers that provide day-to-day service for clients, including assisting with implementation, managing retention and providing superior customer service. Additionally, Ian manages the Tier 1 Helpdesk, which serves interactive clients’ technical support needs with StayWell products. Prior to StayWell, he worked as a Sr. Consultant with KPMG Consulting serving federal agencies in their adoption of IT systems. Previously, Ian worked as an Account Executive with Gold Standard, where he sold software to the clinical pharmacy market. Ian holds a Bachelor of Arts in Political Science from University of California, Santa Barbara, and a Master of Business Administration from the University of Florida.


Director, Clinical Content

Cynthia is the director of clinical content for StayWell. From 2000 to 2007, she was the director of Product Content for HealthInk, Medimedia. Ms. Godsey has a master degree in Advance Practice Nursing and in Health Education. She also has a master’s certificate in Clinical Informatics. In addition to Cynthia’s work with StayWell, she has 17 years experience as an APRN (advance practice registered nurse) in primary and specialty care clinics; eleven years as a director and planner for nonprofit organizations and multiple State, Federal Public Health Programs; and five years' experience as an RN. Ms Godsey lived in Botswana Africa for two years and during the past eight years, she has worked with a Utah based voluntary organization to plan and conduct sustainable health programs in Mexico, Peru, and Nepal. Cynthia also serves as the Chief Medical Officer.


Chief Medical Officer

Prior to joining StayWell, Dr. Gregg ran Gregg Consulting Services, a health care consulting business focused on business strategy, population health management, clinical care delivery, provider quality and cost containment. In this position, he worked on the development of accountable care organizations (ACOs) and health information exchanges (HIEs). Previously, Dr. Gregg was a principal and national physician consultant with Mercer Health & Benefits. In this role, he worked with Fortune 100 companies and national health care and information technology organizations. Prior to Mercer, he was vice president and medical officer for health initiatives and business development at HealthPartners. Dr. Gregg holds a B.S. degree from Harvard and a medical degree from the University of Minnesota School of Medicine. He is board certified in internal medicine and licensed in both Minnesota and Wisconsin. Dr. Gregg trained in internal medicine at Parkland Hospital in Texas and the Hennepin County Medical Center in Minneapolis. He practiced medicine in the Allina Health Systems and at HealthPartners, and was an associate clinical professor at the University of Minnesota School of Medicine. Dr. Gregg is a member of the American College of Physicians, the American College of Physician Executives, the American College of Occupational and Environmental Medicine, and the American Public Health Association.


Senior, Account Manager

Carey is a results-oriented professional with over 14 years of experience in client implementation, project management, needs analysis and training development. Ms. Hutchins brings proven abilities in strategic planning and the scoping of both internal and external projects. Carey provides additional expertise in improving productivity and processes, through the analysis of existing programs and operations, and implementation of strategies, processes, and technologies. Throughout Ms. Hutchins' career, she has been in various positions to streamline processes and increase efficiencies, while decreasing costs. Ms. Hutchins is responsible for all StayWell client implementations to ensure on-time delivery of the product within scope and within budget. Carey holds a Bachelor of Science degree in Marketing and a master's degree in human resource development from Clemson University.


Manager, Editorial



Melissa has served as served as an editor for consumer publications and Web sites for 14 years. For the past eight years, she has helped StayWell and its clients distill clinical information for a broader consumer audience. Ms. Tobler also overseas StayWell’s NCQA compliance partnership program, in which she consults with health plans and other health organizations on how they can meet standards involving health education and wide-scale communications. Her NCQA expertise and involvement in medical review for the organization also helps guide StayWell business practices and policies regarding content development. In her role of editorial manager, also helps work to improve internal business processes. In addition, she is part of team who develops and implements necessary staff training and advises staff on best practices for clients. Melissa has a Bachelor of Science in Journalism from Southern Illinois University. She holds a master’s in Teaching from National Louis University.

Approved by the Quality Oversight Committee, September 2014

Revised: March 2015

Online Medical Reviewer: Louise Akin, RN, BSN
Online Medical Reviewer: Daphne Pierce-Smith, RN, MSN, FNP, CCRC
Last Review Date: 9/19/2014